L'Oreal Infallible 24 HR Eye Shadow

Nothing like a 30% off CVS coupon to have one eagerly trolling the drugstore makeup aisles. 

Peering at the L'Oreal Infallible 24 HR Eye Shadow, I noted that Sultry Smoke did not have the excessive amount of sparkle that the others did. Nor did Endless Pearl. Checking it up later online, neither does Continuous Cocoa. 

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It's not exactly matte-matte, but matte enough. I'm not exactly used to using cream(ish) shadows, but this spreads quite delightfully with a few taps of the ring finger. They aren't primarily cream shadows; apparently they are labeled a cross between powder and cream, so they are brush-friendly. 

Others use long-wearing formulas like this as a primer itself. 

I have used Sultry Smoke over my entire eyelid, then applied my usual darker shade into the crease (if L'Oreal had one without shimmer, I would have given it a try). But Sultry Smoke is certainly crease-worthy, as is Continuous Cocoa (with a gold shade or lighter brown on the lid). Endless Pearl would be a good option for highlighting the brow.